2021 – it wasn´t all doom and gloom
From a business perspective perhaps the best and most positive news in Sotogrande in 2021 was the completion of the sale of all the fantastic ARK houses in El Mirador at La Reserva. When the project to create a small gated community with 24 hour security and build four houses in excess of €1800m2 on plots of over 5000m2 was unfolded by Sotogrande, S.A. in 2017, the usual doubters were out in force. These are the same negative thinkers who said The Beach at La Reserva Club had no chance of working and whose definition of progress is actually to regress to the ‘good old days ‘ of Sotogrande when socializing was something that happened in peoples’ houses. A classic example was when Trocadero started and there was an outcry from those who frequented the old Cucurucho Beach Club despite the fact that it had descended into an establishment where the food and service simply could not have been worse. Slowly but surely, and thankfully, our moaners are having to bite their tongues although the present target is the superb SO/Sotogrande where even a few teething problems make our negative friends say they long for the days of the old Almenara Hotel which was frankly dreadful in its latter years. I am convinced, however, that it won’t be long before they are total silent – well perhaps almost totally silent!
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